The work of Melissa Tan —
A young creative who laughs
at 9-5 little prisons, could eat caviar on Monday, and crusts
on Tuesday.
Status for freelance hire: Available!
Do drop by to say hello
Brief
Convince others why getting married young is good
Copy
Get married young, you don’t have to worry about the next time you will be getting laid. No more scouring in pubs or clubs, where you spend a ridiculous amount of money buying drinks for girls. You don’t have to find some DTF chick, and wonder if you’re getting STDs from her. No more lonely nights or using your right hand ever again.
Get married young, you no longer have to worry about finding ‘the girl or guy of your dreams’ the rest of your life. Just pure carnal pleasure with the member of the opposite sex. Did I mention he or she is probably more attractive now than in 5 years time?
Get married young, get it over and done with.
Client
SUPER is a homegrown manufacturer of convenience food like instant noodles, and instant beverages.
Objective
A campaign promoting SUPER instant cup noodles
Idea
2 Print Ads
Postcard
Cup Sleeve with Fork Handle (In the style of a Superhero belt)
Exaggerates the time-saving and economical benefits of instant noodles, through three different superheroes. When Superheroes are always on the go, in a rush, and most times have no time to lose, an inexpensive and instant meal of SUPER cup noodles is here to save the day. Subtly giving the audience the notion of being superhero-like in their daily lives, carrying out tasks more productively, if they consume SUPER cup noodles.
A poster for Safety@Work - Jointly organised by the Workplace Safety and Health (WSH) Council and Singapore Technologies Engineering Ltd (ST Engineering) in collaboration with Ministry of Manpower (MOM), the Safety@Work Creative Awards showcases local students’ creative talents in advocating the importance of safety at the workplace.
Visual focuses on the preventive measures and safety of the audience, in dealing with hazards from crane operation. The audience can relate familiarly with different symbols: the man, ‘fragile’, and ‘handle with care’. I wish to convey the message of fragility of human life. The amber colour used in the background exhibits warning like in traffic lights.
Client
Coke Light
Objective
Market Coke Light to people who require low sugar regimens, such as diabetics and people concerned with calorie intake.
Idea
A visual play on the maximum lightness and taste of Coke Light, giving the consumers a sense of freedom, without burdens when they consume the product.
Client
Taproots Restaurant & Bar - A fictional, conceptual restaurant that believes in serving quality, wholesome, and nutritional food.
Objective
Marketing and establishing a brand identity for the restaurant
Idea
Series of 3 Print Ads — The visual concept behind each of the three different vegetables is the “Doctrine of Signatures”, which is the philosophy shared by herbalists who believed that the shape, colour, taste, smell, and other properties of a plant hints of its use in healing. In each visual, each vegetable has its own ‘doctrine of signature’, which gives a hint to what each vegetable’s health benefits are.
Outdoor — A Taproots signboard that points the way to the restaurant, features a carrot, which makes use of a tree that plays a part in its surroundings, conveying the wholesome and fresh feel of the restaurant’s concept.
