Get married young, you don’t have to worry about the next time you will be getting laid. No more scouring in pubs or clubs, where you spend a ridiculous amount of money buying drinks for girls. You don’t have to find some DTF chick, and wonder if you’re getting STDs from her. No more lonely nights or using your right hand ever again.
Get married young, you no longer have to worry about finding ‘the girl or guy of your dreams’ the rest of your life. Just pure carnal pleasure with the member of the opposite sex. Did I mention he or she is probably more attractive now than in 5 years time?
SUPER is a homegrown manufacturer of convenience food like instant noodles, and instant beverages.
A campaign promoting SUPER instant cup noodles
2 Print Ads Postcard Cup Sleeve with Fork Handle (In the style of a Superhero belt)
Exaggerates the time-saving and economical benefits of instant noodles, through three different superheroes. When Superheroes are always on the go, in a rush, and most times have no time to lose, an inexpensive and instant meal of SUPER cup noodles is here to save the day. Subtly giving the audience the notion of being superhero-like in their daily lives, carrying out tasks more productively, if they consume SUPER cup noodles.
A poster for Safety@Work - Jointly organised by the Workplace Safety and Health (WSH) Council and Singapore Technologies Engineering Ltd (ST Engineering) in collaboration with Ministry of Manpower (MOM), the Safety@Work Creative Awards showcases local students’ creative talents in advocating the importance of safety at the workplace.
Visual focuses on the preventive measures and safety of the audience, in dealing with hazards from crane operation. The audience can relate familiarly with different symbols: the man, ‘fragile’, and ‘handle with care’. I wish to convey the message of fragility of human life. The amber colour used in the background exhibits warning like in traffic lights.
Taproots Restaurant & Bar - A fictional, conceptual restaurant that believes in serving quality, wholesome, and nutritional food.
Marketing and establishing a brand identity for the restaurant
Series of 3 Print Ads — The visual concept behind each of the three different vegetables is the “Doctrine of Signatures”, which is the philosophy shared by herbalists who believed that the shape, colour, taste, smell, and other properties of a plant hints of its use in healing. In each visual, each vegetable has its own ‘doctrine of signature’, which gives a hint to what each vegetable’s health benefits are.
Outdoor — A Taproots signboard that points the way to the restaurant, features a carrot, which makes use of a tree that plays a part in its surroundings, conveying the wholesome and fresh feel of the restaurant’s concept.